If you have noticed a fresh look across our website and signage you may be wondering what inspired the new logo.
In early 2024, a new logo was designed to complement the beauty and history of The Gardens and to better position The Gardens locally, nationally and internationally.
The logo, brand and colour palette are inspired by plants that are unique to Tasmania.
The new logo is an abstract form that derives from the visual study of the forms found in Tasmanian conifers. Cones, fruit, the scale shape of the stems can all be seen. The separate shapes coming together represents the collective idea of 'Our Gardens', a place that belongs to all Tasmanians. The negative space between the shapes refer to the many paths and walls found in The Gardens, the feeling of being safely contained and held by The Gardens.